Artificial Intelligence
AI-Powered Digital Marketing for Absolute Beginners: 16-Week Program
Learn digital marketing from scratch and supercharge every skill with AI tools, from content creation to ad campaigns and analytics.
About this course
Master Digital Marketing with AI, Step by Step
This 16-week program is designed for absolute beginners who want to build a complete digital marketing skill set while learning how to use AI tools to work faster and smarter. You will go from foundational concepts to running real campaigns, all supported by hands-on projects and AI-assisted workflows.
What Makes This Program Different
Instead of treating AI as an afterthought, every module integrates practical AI tools for content generation, SEO research, ad copywriting, data analysis, and campaign optimization, so you graduate with modern, in-demand skills.
Who Should Enroll
- Career changers with no prior marketing experience
- Small business owners who want to manage their own marketing
- Recent graduates seeking entry-level marketing roles
- Freelancers wanting to add AI-powered services to their offering
How You Will Learn
- Weekly live or recorded lessons with practical demonstrations
- Guided exercises using real AI marketing tools
- A capstone project: a full digital marketing plan for a real or simulated brand
- Peer feedback and instructor reviews throughout the program
What you'll learn
- Build a complete digital marketing strategy from scratch for a brand or product
- Use AI tools to generate and optimize content, ad copy, and email campaigns
- Perform keyword research and on-page SEO with AI-assisted analysis
- Plan, launch, and analyze paid ad campaigns on social media and search platforms
- Create a content calendar and manage social media presence effectively
- Interpret marketing analytics and dashboards to make data-driven decisions
- Apply basic copywriting and design principles enhanced by AI generation tools
- Present a professional digital marketing plan suitable for a portfolio or client pitch
Prerequisites
- No prior marketing or technical experience required
- Basic computer literacy and comfort browsing the internet
- A personal computer with internet access
- Willingness to create free accounts on AI and marketing tools
Advantages
AI Integrated Into Every Module
Learn practical ways to use AI tools for content, SEO, ads, and analytics instead of studying AI as a separate topic.
Beginner-Friendly Structure
Concepts are introduced step by step with no assumed prior knowledge, making the course accessible to true beginners.
Hands-On Projects Every Week
Apply what you learn immediately through practical exercises culminating in a full capstone marketing plan.
Real Analytics Practice
Work with real dashboards and reporting tools to learn how to measure and improve campaign performance.
Portfolio-Ready Capstone
Finish the program with a complete marketing plan you can present to employers or clients.
Training program
- 1 What is digital marketing and how it has evolved
- 2 Understanding the customer journey and marketing funnel
- 3 Overview of digital marketing channels
- 4 Introduction to AI in modern marketing
- 1 Overview of popular AI tools for marketers
- 2 Setting up accounts and basic prompting techniques
- 3 Using AI to brainstorm campaign ideas
- 4 Ethical and practical considerations when using AI
- 1 Principles of effective marketing copy
- 2 Generating blog and website content with AI
- 3 Editing and personalizing AI-generated content
- 4 Building a simple content calendar
- 1 How search engines work
- 2 Keyword research using AI-assisted tools
- 3 On-page SEO fundamentals
- 4 Basic technical SEO checklist
- 1 Choosing the right platforms for your audience
- 2 Creating a social media content strategy
- 3 Using AI to generate posts and captions
- 4 Scheduling and community management basics
- 1 Building an email list ethically
- 2 Writing email campaigns with AI assistance
- 3 Setting up simple automated sequences
- 4 Measuring open rates and click-through rates
- 1 Introduction to paid search and social ads
- 2 Setting campaign goals and budgets
- 3 Using AI to draft and test ad copy
- 4 Basic targeting and audience segmentation
- 1 Introduction to web and campaign analytics
- 2 Reading dashboards and key metrics
- 3 Using AI tools to summarize and interpret data
- 4 Turning insights into actionable improvements
- 1 Combining channels into an integrated strategy
- 2 Setting SMART goals and KPIs
- 3 Budget planning and resource allocation
- 4 Creating a 90-day marketing action plan
- 1 Defining your capstone brand or business case
- 2 Drafting the full marketing plan with AI support
- 3 Peer review and instructor feedback
- 4 Final presentation and portfolio preparation
FAQ
No, this program is designed specifically for absolute beginners with no prior marketing or technical background.
No coding is required; you will use user-friendly AI and marketing tools with guided instructions throughout the course.
You will practice with widely used AI writing, image, and analytics tools, focusing on practical workflows rather than any single specific brand.
Yes, the program is delivered online with structured weekly lessons, exercises, and instructor feedback.
Most students spend about 4 hours per week on lessons and exercises, totaling 64 hours over the 16 weeks.
Yes, students who complete all modules and the capstone project receive an Ingress Academy certificate of completion.
Yes, the skills and capstone portfolio project are designed to prepare you for entry-level digital marketing roles or freelance work.
Lessons are recorded and materials remain accessible, so you can review content and catch up at your own pace with instructor support.